They can already be heard: The term 'sustainability' can also be defined more broadly. Not only in terms of environmental protection and conservation of resources. How is the term interpreted at Gira?
JB: The question touches on an important point. The term 'sustainability' should be interpreted holistically; it covers a whole series of aspects that belong together. Accordingly, here at Gira we also consider sustainability according to the three-pillar principle. The first pillar is environmental protection, i.e. taking a responsible approach to nature and its resources. The second pillar relates to economy, which calls for responsible economic planning. The third pillar relates to the social aspect. This relates to how you handle people, employees, colleagues and customers. This also includes how you conduct yourself in the region. These are all important aspects that form a part of sustainability, and they are all reflected in Gira's corporate culture.
How has the topic of sustainability been addressed and developed since you were hired by Gira?
JB: . This includes representatives from different departments. As it were, a cross-section is formed from the various areas. In this committee we analysed where we stand at Gira and what we still have to do. The question was: How can sustainable actions play a part in our philosophy and our mission and be firmly embedded in the company? We drew up recommendations for this. In addition, we also defined measures that we must continue to implement on our way to sustainability. We also formulated where we could do better. We summarised all this and presented our recommendations and suggestions to management. They were then agreed upon and approved for implementation. It is now our joint task to process these measures. As sustainability manager I am primarily responsible for coordination and control. We have also started with internal communication. It comes down to interesting employees in the topic, explaining what sustainable actions mean and what we want to do together. We are currently in this process.
The concept of sustainability – how significant is it at Gira?